Ziggy Stardust 50th Anniversary

THE BRIEF

The David Bowie estate and Warner Music wanted to celebrate the 50th anniversary of Bowie’s last performance as Ziggy Stardust, engage new audiences and drive sales of his back catalogue.

THE SOLUTION

The Makers Of brought Ziggy Stardust back to life at the Hammersmith Apollo, 50 years to the day after his final performance at the venue.

In collaboration with production company Echo Velvet we hosted the global premiere of the digitally restored ‘Ziggy Stardust and the Spiders from Mars: The Motion Picture’.

The film screening was preceded by an on-stage conversation with Bowie collaborators and contemporary musicians who discussed the original show’s legacy and Ziggy’s lasting impact.

The event, which was attended by Martin Freeman, Andy Serkis and Paul Weller, was streamed and distributed to 1500 cinemas around the world including USA, Mexico, Europe and Australia.

Results

• PR reach 72m
• Digital campaign reach 7.8m
• No 2 in UK cinema box office