The Makers Of
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Stonewall x BBC – Out On The Field

THE BRIEF

The Premier League and Stonewall wanted to promote their Rainbow Laces campaign.

 

THE SOLUTION

We developed, pitched, and secured a commission for a documentary and podcast on BBC iPlayer and BBC Sounds exploring what it means to be gay in football.

With no Premier League footballer openly out, we aimed to change perceptions by finding role models to start the conversation and open minds in a closed sport.

We researched and cast young amateur players who were brave enough to own up to their prejudices, then set up a football match with an LGBTQ+ club to humanise the issue and break down barriers through the joy of the beautiful game.

 

THE RESULTS

  • Featured on BBC iPlayer, BBC News, BBC Radio One, BBC Sounds
  • Winner of ‘Youth Programme of the Year’ at the AIB awards
  • Reach – 1.5 million