Oxfam – Make Rich Polluters Pay

THE BRIEF

Oxfam needed a suite of digital films for all social channels to help build momentum for their campaign, “Make Rich Polluters Pay.”

The tone of the film needed to cut through to a Gen Z audience without alienating high-net-worth donors to Oxfam.

The film also needed to work without scripted dialogue, as it had to be suitable for all of Oxfam’s global markets.

THE SOLUTION

We developed a creative concept that was puerile in nature, purposely making the audience feel uncomfortable – echoing the disgust at rich polluters.

The film’s visual narrative was designed so that spoken word wasn’t needed.

THE RESULTS

• 24m views 

• Increased sign up to the campaign by 100k+