NMT – 75th D-Day Global Activation

On the 75th anniversary of D-Day, we delivered PR and digital activations for the inauguration of the British Normandy Memorial, setting the news agenda internationally.

This historic moment in Ver-sur-Mer, Normandy, involved the then-Prime Minister Theresa May, French President Emmanuel Macron and dozens of D-Day and Normandy Veterans.

Our team managed all media before, during and after the event, created bespoke content which went viral numerous times and

To further raise the profile of this moment, the team recorded D-Day Veteran Jim Radford singing his song The Shores of Normandy, which made it to No. 1 on the iTunes chart on the evening of 6 June 2019.

The campaign to get Jim in the charts was covered by The One Show, Good Morning Britain, This Morning plus dozens of major news outlets across the world.

Results

Jim Radford D-Day 75 Single Release – The Shores of Normandy

Total Mentions: 545
Total Reach: 773.6m
Total Publicity Value: £213,100

British Normandy Memorial – Normandy Memorial Trust Inauguration

Total Mentions: 1.1K
Total Reach: 1.0B
Total Publicity Value: £469.1K

*Source – Cision Media Monitoring & Valuation