NHS Charities Together Festive Thank You

THE BRIEF

NHS Charities Together wanted to grow brand awareness by celebrating the NHS’s 75th anniversary and its new partnership with Starbucks.

THE SOLUTION

In the 75th anniversary year of the NHS, its charity, Heart, Smooth and Starbucks celebrated its unsung heroes.

These inspirational members of staff, who were chosen to receive a once-in-a-lifetime Christmas present, had all gone above and beyond in providing vital health services through NHS Charities Together funded projects.

These ranged from providing mental health support to their colleagues, volunteering for long-term illness support groups and improving access to healthcare within the community.

The moments were broadcast on Heart Breakfast with Amanda Holden and Jamie Theakston, Heart Drive with JK and Kelly Brook, and on Smooth through Angie Greaves.

The campaign was supported by a UK-wide parallel activation through OOH and on-air trailers – all concentrating the nation’s attention on the NHS in the week before Christmas.

Results

• Reach – 39m
• Impressions – 84m