#lifejacketlondon

Combining our event creative and production skills with our marketing expertise, we set the news agenda globally.

Our immersive activation’s purpose was to raise awareness of the plight of refugees by taking the crisis directly to the doorstep of the government. We transported 2,500 lifejackets, worn by refugees themselves, to London’s Parliament Square.

We placed our clients – UNHCR, IRC, Medicine Sans Frontier and the Mayor’s Office – at the heart of the story. The PR activation spanned 100 news outlets globally including the BBC, Sky, Channel 4 News, Washington Post and New York Times.

Results

Nominated for ‘PR Stunt of the Year’ at PR Moments Awards, PR Week Awards, Sabre Awards and Better Society Awards