#lifejacketlondon

THE BRIEF

the height of the Syrian refugee crisis, UNHCR, IRC, Médecins Sans Frontières, and the Mayor’s Office wanted a story that would cut through to Middle Britain and build empathy.

THE SOLUTION

We combined large-scale event production with sharp PR strategy to set the global news agenda.

In a powerful activation, we transported 2,500 lifejackets — worn by refugees themselves — to Parliament Square, taking the crisis directly to the doorstep of government.

The installation placed our clients at the heart of the story and was covered by 100+ outlets worldwide, including the BBC, Sky, Channel 4 News, The Washington Post, and The New York Times.

THE RESULTS

• Nominated for PR Stunt of the Year at PR Moments, PR Week, Sabre, and Better Society Awards
• 100+ pieces of global coverage
• Sparked national empathy and debate on the refugee crisis