BBC Supermovers

We created an engaging experiential campaign to support BBC Learning and The Premier League’s Supermovers initiative, a programme designed to inspire children to get active.

We invited school children from up and down the country to audition their favourite goal celebrations.

The winning entries were turned into a dance routine by Strictly Come Dancing dancer AJ and performed live on The One Show by football mascots.

Results

9m+ views across Match of the Day, Football Focus, BBC Sport, BBC Get Inspired and BBC Teach
1m+ reach on social