BBC Supermovers

THE BRIEF

BBC Super Movers — an initiative to get kids active — needed national cut-through to showcase its impact.

THE SOLUTION

Through a brand partnership with the Premier League, we launched an experiential campaign that put children centre stage.

We invited school children from up and down the country to audition their favourite goal celebrations.

The winning entries were turned into a dance routine by Strictly Come Dancing dancer AJ and performed live on The One Show by football mascots.

THE RESULTS

• 9m+ views across Match of the Day, Football Focus, BBC Sport, BBC Get Inspired and BBC Teach
• 1m+ reach on social